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THE UNICORN MINDSET MARKET DISRUPTIONS AND INTUITIVE DECISIONS

19080 Views | By Chiranjivi | April 30, 2023
THE UNICORN MINDSET MARKET DISRUPTIONS AND INTUITIVE DECISIONS

This decade is just a synonym for entrepreneurship. And they commit their word while bearing the flag ‘WE ARE HERE TO STAY’. Plus, bubbling out of cluttered markets and perceptions, they are making their way to be a real ‘Unicorn’.

For the ones who don’t know what a ‘Unicorn’ is – a company when valued at $1billion achieves the status of a unicorn.

It’s just a matter of time when once a startup, now a unicorn starts delivering value to its customers as a result of the founder’s market disruption strategy and intuitive decisions. Not sticking to a single model, hit-and-trials over the years shape up the right model, addressing the right (unmet) customers at an unmatched value. Only those startups where a ‘fit’ emerges between its offering and its target consumer needs, turn into a unicorn.

Disruptions can come in different forms. Making a mark by disrupting the market internally is the one we have witnessed over this decade of entrepreneurship. External disruptions like a pandemic, economic changes, and wars pose an impact that can either make a startup or a unicorn. Or make it have a taste of soil. Businesses capturing pain points while juggling external disruptions have chances to grow tremendously. It’s just a matter of opportunity.

To think right, startups we have witnessed entering the unicorn club are all solving customers' unmet needs. As per InvestIndia, India is home to 100 unicorns with a total valuation of $332.7bn as of 5th May 2022. Unicorns in the retail industry have a 9.7% share among all the industries peaking at the third position (on a global scale).
 

FIVE TRENDS THAT ARE CONTRIBUTING THEIR PART TO DISRUPTIONS

1. Platform Economies –

 

2. Energy Drift –

 

3. The Meta Xp –

The Gen Z thing.

 

4. Virtual-ness –

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