THE DERIVATIVE TO CREATING A MEMORABLE SHOPPING EXPERIENCE: STORE LAYOUT DESIGN

What's one thing that's common between the White House, the Forbidden City of China, the great Louvre Museum of France, and the Sistine Chapel in Vatican City? They are beautiful and intricately designed structures that have stood the test of time and bear testimony to what interior designers can do.

The renowned Sistine Chapel from late 1400 is the creation of architect Giovanni dei Dolci 1400s, which was later adorned with stunning frescos on the ceilings by the noted artist and sculptor Michelangelo. This charismatic design thinking added to its charm, making it one of the most visited Chapels worldwide as a million flock to the site to enjoy its splendor year after year.

That's how fusing art into architecture produces stunning interiors appealing to others for eternity. This is a precise picture of modern retail outlet designs.

In ancient times, merchants sold their products in open marketplaces and were placed in makeshift camps at a designated time. As evolution set the stage, shops took their roots and gradually transformed into bricks-and-mortar affairs. Thenceforth, retail design services came a long way to hold a firm foot in the market. It has become a fully functional professional service, catering to corporates and retailers implementing the art & architecture fusion theory with a dash of modern tech, giving potential customers an eventful shopping experience.

Interior designing is not just about building a retail outlet but rebuilding a space using inputs from the client, generating a firm plan, and implementing strategies to give the retail outlet a welcoming, attractive, and immersive appearance. It is similar to putting pieces in a jigsaw puzzle from the accompanying image to create one final, stunning imagery that satisfies the user massively.

Developing a Retail space through the vision of Brand
A designer plays the mantle to capture the vision and essence of a brand and drop it down into space with their virtuosity to identify the brand value, objectives, aesthetic color palette, and layouts. The detailing goes beyond just filtering the lighting system but keeping the space inclusive of all the modern tech, for instance, augmented reality, smart fitting rooms, voice-enabled stylists, and more.

All of this adds to the merits of shopping in-store, giving the customers value for their money and brands earning brownie points from consumers that makes them want to visit the store repeatedly. Since the planning and implementation stage of the space is an integral piece of the interior design show; one wrong assumption could turn detrimental to the retail outlet's best interests. So here are the facets of designing a genuinely experiential retail store, more for the consumers and less for the brands:

The Outlet's Face
A human admires and fortifies their face from all the extremities. And similar goes for a retail store’s exterior. The analogy of these two opposite scenarios takes one to one idea- The face becomes the reflection of what’s inside. The best possible interior designs should be implemented to goad an excited customer walking in and encountering a novel shopping experience inside the shop. The entrance and the window display must be put together and act as stimuli for the customer.

Fixing the role of Tech in procuring Solution
Integrating tech into a design is essential given the millennial consumers who are hard-pressed for time. Hence, significant outlets want to minimize the waiting time for them as much as possible. Digital payment gateways, interactive kiosks, and VR & AR play a crucial role. One doesn't have to use the changing room to try on a dress; a customer can try it virtually and decide if it suits them. This saves the customer and the outlet some precious time.

Everything falls inside the Layout
Now, as much as we detail the product placement, use of lighting, and modern technology, all of it circles one singular factor--- the Space Layout. Hence the structure comes first to maximize the best possible way of using the space available in making a viable and time-saving shopping experience, all along with converting the customer's visit into sales by influencing the customer immensely.

Space management is about putting limited space available into maximum usage; if it's a large retail outlet, streamlining the layout creates a more airy and vibrant atmosphere that will spread positivity among its customers. Based on user experience, space should be assigned to products more in demand as close to the entry/exit as possible.

The main goal behind the planning and implementation of store redesign work is to make shopping easy for the targeted customer and leave a positive impact on his mind, thus providing value for money. For the retailers, this is how to build a lasting bond with the customer and create a long-term and profitable relationship with him.

On the one hand, it can resemble a baseball field where the players go through a fixed path to take a run. On the other, a straight path helps the customer reach directly at the product section of his choice, thus curtailing unnecessary movement in the outlet. Then there are various geometry-based layout designs depending on the customer flow that can be used to offer the best shopping experience.

Then there are mixed or free-flow layouts that offer customers various designs to navigate.
The layout should be as simple and navigable as your friendly neighborhood garden path or, for that matter, the fairground you enjoyed immensely as a kid. And not as one of those maze games where you go round and round in circles without reaching your goals. To get this factor right, we need to use the services of a professional outfit that offers a retail store the perfect Store Layout Design.

On a Key Note
For interior design, Interior Design Services is the solution. They specialize in this zone and know the what’s & how’s of delivering a space. The use of Interior Design Services and Store Layout Design is half the battle won and can guarantee that the retail store will succeed.