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THE COHERENT EXPERIENCE OF EMOTION IN RETAIL: AN ACCOUNT OF BRAND PROMOTION AGENCY
What makes anything memorable for us? Going around places and getting into experiences always create memories, but what seizes these moments? Per the science of behavioral psychology, our emotions contribute to average, exemplary, or extraordinary experiences. The brands that have surmounted the threat of ephemeral status hanging above their head had something extraordinary because they succeeded in synchronizing the experience with emotions.
The world is an oyster for people, and experiences are consistently built. This creates a whitespace for brands to draw emotional connections and throws a curveball toward retailers. And when they extend their cry for help to brand promotion agencies, the search for the pursuit of happiness begins. What truly counts is transfiguring retailing into an amalgamation of highs & lows, gushing consumers with all the emotions that make their purchase decision with you worthwhile.
A brand’s existence in the retail ecosystem has a better chance of thriving when it pops out with a more than satisfactory experience. It has to nurture all the emotions in a consumer that takes them on a high ride with the brand. And that would eventually cater to their multiple touchpoints. Right from the brand messaging to the in-store experience in retail, a brand’s promotion stands high when the strategies behind the stage cohesively target each consumer's disposition and emotional aspect.
Emotional Retailing into Brand Promotions
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Customer experience is the supreme character in the play of brand promotion. It is quite a task to fascinate the complex responses of a human, considering the tangled mechanism of human psychology. In the case of retailing, emotion is the biggest driver of all decisions. So when a complete promotional model is spawned, the experience begins with the brand messages and mementos dropped in the relevant geo-locations. The delightful and awe experiences row the boat ahead, drawing customers to the store’s threshold. And from there begins a new monumental challenge to intrigue and inspire the customer inside, drawing on the emotions triggered in the past. |
The visual Landscape
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Yes, for a retail brand, a physical outlet goes far into how the design speaks to the people, but when it comes to brand promotion, every visual cue plays a minor role but creates a significant impact. It is the story that pulls people. It has to be memorable enough to become a stimulus for invoking a particular emotion in a customer who, when recollects the visual, remembers your brand, which has an indirect response to their emotion. |
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The Scent
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Every emotion has a lot to do with all the five senses, and when a brand promotion strategy is drawn up, it has to influence the sense of smell to catch the bus of memories and attention. The in-store sense of smell draws a vivid picture of the brand, making a retail brand memory and impression. |
The Relevance
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Every brand message drawn up by the brand must be relevant. This metric generates memories that connect the brand and the customer, reinforcing the thought of direct communication that resonates well. Integrating the emotional aspects into every brand promotion takes it a notch higher, influencing how people interact with your brand. Every experience counts, and the amalgamation of these experiences creates a chain of memories enduring the market upheavals and moving the needle in its favor carving a permanent position in their minds. |
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