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Manager - Business Conversion

Total Experience
6 to 8 years
Employment Status
Permanent
Date
June 27, 2024
Location
Faridabad
Job Overview

The Manager-Marketing (Business Conversion) will play a pivotal role in driving revenue growth by converting leads into clients, providing exceptional client support and servicing, and leveraging CRM proficiency for data-driven decision-making. This role also involves preparing and presenting comprehensive marketing strategies. The ideal candidate will have a strong background in marketing, sales, and client relationship management within an integrated marketing agency. 

Key Responsibilities
  1. Business Conversion:
    • Develop and implement effective strategies to convert leads generated from digital marketing
    campaigns into business opportunities.
    • Manage the entire sales process, from lead generation to closing deals.
    • Collaborate with the creative & strategy team to create targeted campaigns that drive high-quality leads.
    • Prepare and deliver persuasive sales/pitch presentations and proposals.
    • Track and analyze key performance metrics related to lead conversion and sales performance.

  2. Client Support and Servicing:
    • Provide 100% client support and ensure exceptional client servicing.
    • Build and maintain strong relationships with clients, understanding their needs and providing tailored
    marketing solutions.
    • Conduct regular follow-ups to ensure client satisfaction and foster long-term relationships.
    • Act as the primary point of contact for clients, addressing their queries and concerns promptly and
    effectively.

  3. CRM Proficiency:
    • Utilize CRM software to manage leads, track sales activities, and maintain client information.
    • Analyze CRM data to gain insights into client behaviour and preferences.
    • Generate reports on conversion rates, sales performance, and client engagement to inform strategy
    and decision-making.
    • Ensure data accuracy and integrity within the CRM system
  4. Deck & Marketing Strategy Preparation & Presentation:
    • Prepare comprehensive marketing strategies and presentations for clients.
    • Collaborate with the Strategy & Creative teams to develop cohesive marketing plans.
    • Present marketing strategies to clients, showcasing the agency’s capabilities and proposed solutions.
    • Collaborate with the Operations team to push the roll-out plans to achieve the common goal.
    • Stay updated on industry trends and best practices to ensure strategies are innovative and effective.
Requirements

Required Qualification:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in a marketing or business development role, preferably within
an integrated marketing agency.
• Proven track record of successfully converting leads into clients and achieving sales targets.
• Strong understanding of marketing principles and client relationship management.
• Proficiency in using CRM software and other sales management tools.
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong organizational skills and attention to detail.
• Ability to work under pressure and meet tight deadlines.
• Strong leadership skills and the ability to work collaboratively in a team-oriented environment.

Desired Attributes:
• Highly motivated and results-oriented.
• Creative thinker with the ability to develop innovative conversion strategies.
• Commitment to continuous learning and professional development.

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