HOW DO INTERIOR DESIGNS IMPACT THE CUSTOMER BEHAVIOR

We can’t take the fact that interior designs have clocked in at just over 100 years ago. The 1900s is not that early, ancient Egyptians are the torchbearers, and it can be calculated the years they be bearing that.

Now first conclude that the behavior is directly proportional to the perception. Either the perception is built or the person creates that from their past experiences. But the latter can be biased and influenced. And it can cause hindrances in creating new ones. Moreover, human senses also play a role in building perception-based behavior. In the first place, how a person perceives certain things. Does it create nostalgia or emerge a new experience?

Psychological analysis is one of the important practices these interior design companies do while working on a design. Plus, in today’s scenario interiors are being designed around us (humans) – The Human-Centric Design. Following the perception, we can broadly call a design - a human. Now let me clear it out when you treat anything like yourself – conclusions are made in real-time syncing with ourselves. For instance, many of us love our non-living objects and treat them as a member of our family. In the same way, when a designer treats his/her design as a member, the upbringing gets way different. Thus, a benchmark design.

HOW TO STAND OUT?

We have many references where designs have revolutionized the industry. It put the city on the map. Become an integral part of society. To say, Japanese interior designs are known for their simplicity. And here, simplicity makes the design stand out. To talk in ref with the retail industry, well-planogrammed marts were being seen everywhere in the city. And the trend was on the rise. But now, these supermarkets and retail stores are heat mapping their customers right from the entry point. The stroll behavior is mapped out and the clutter in the design is rectified from least to most visited areas.

Data scientists are literally behind to track the customer behavior that is changing over the course. New emerging markets are baking the future and are providing convenience to the customers. In the case of a pandemic, people started to buy and work from home. Though buying from e-commerce sites was there. But the virtual stores with AR-enabled features have provided new opportunities for brands. People are also interested in trying that virtual trial room first and then want to experience the touch sense. It’s all psychology and convenience. But as the economies are recovering, people are back in stores, doing what they love to do.

AND…

These stores with extravagant interiors are alluring customers to stroll, like once. The emotional connection with the brand is considered an exogenous factor to the product and brand perception. The experiential hierarchy and the hedonic consumption are just influenced by emotional contagion.

The dare is the bare minimum to enter a store. And that too of the online stores in physical spaces. These stores are giving a new viewpoint towards retail. The same price you see online is the same you get offline. O2O (online to offline) intervention has just bridged the conventional behavior.

What it looks like to be in the metaspace and buying accessories from the brand you love. And the trials are being done upon your avatar with the body dimensions – just the same as you. Witness the convenience. The virtual one is hooked on the physical one. And again you will be enticed by the interiors you are seeing in that meta retail store.