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Digital Signage Implementation
Digital Signage Implementation Thought Starters!
We know that digital screens and signs will take over traditional static sign boards in the near future. Hence, it is extremely essential for us to challenge how we think in order to get a better understanding of our business objectives. And guess what, we know exactly what you are facing in this situation!
- Traditional branding elements are taken over by the competitors in a short span of time (six months). Is there any way through which this can be eliminated? How do I retain my brand’s presence without letting competitors take over it?
- With every new product launch, new space, new format, and new festive season, you need a new display. This eventually results in wastage of the existing material without any specific way to reuse it. Also, you are subjected to incur additional expenses like billboard designing, implementing, and setting up costs. How can this hassle be reduced?
- The shelf life of my traditional static signage is very low. Due to different reasons like wind, rain and other weather conditions, I have to change my static board once every two years. Is there any alternative that can help wave off this extra expense?
- The neighbouring retail shop deals in exactly the same products that I provide to customers. Due to some reason, customers get more attracted towards that retail store. As a result, my sales are highly affected. What should I do in this case to attract customers and increase foot traffic as well as overall sales?
After analysing your situation, we discovered how digital signages can offer you some help!
Putting out a screen in place of traditional static printed billboards can be one solution.
Digital signage has recently gained considerable recognition. Brands prefer to implement it in place of traditional static sign boards, clearly because of its advantages. These digital interventions have taken signage and branding to a whole new level.
Digital signage application is one of the sustainable ways of branding and promoting. Keeping costs optimized with many value-added benefits. Bright colours, exciting content, and incredible designs, they have the capability to attract customers easily. In turn, displaying and informing the customers about the latest updates through digital signs leaves a positive impression on their minds. Also, digital display screens make your retail store look appealing and make it easier for customers to navigate and locate your brand.
Digital signage solutions at D’Art include everything from designing a layout to implementing it in your retail store. To accomplish this, we follow a three-step process.
Think
Our process begins with discovering your business objectives and finding out how to align them to build a solution that works perfectly for you, putting the content in place that will run on the digital screens. In other words, we will grip the market, get the pulse of your consumers, and ignite your network with enhanced or revamped visibility.
Create
Based on your preferences and all the initial information gathered, we create a blueprint for your solution. On being finalised, we begin creating it step by step. Our main focus at this point in time is to capture the eyeballs of customers, find and maintain the WOW factor, and maintain the relevancy of your content and design.
Scale
Once your digital signage design is ready, our next step is to implement it in your retail store. Vanishing the worries of cost adjustments by our cost engineering models. Plus, the most overlooked & allied aspect is the support structure that comes up with installations and the maintenance of the digitised solutions that helps your brand to maintain the visibility from day one to days infinity.
D’Art Design provides complete digital signage solutions under one roof. From designing digital displays to executing them in your retail stores, we will do it all for you.
By Retail Digital Signage, we mean:
- A4 Digital Tablets for
- Providing complete product details
- Presenting attractive graphics and slide shows
- Getting customer details like email, phone number, etc. and reducing the use of pen and paper.
- Digital brochures to
- Enhance your brand’s visibility and awareness
- Promote your products and services
- Capture the attention of potential customers
- Digital visiting cards for
- Sharing your contact in an extraordinary way
- Leaving a long-lasting impression
- Digital Product Displays to
- Eliminate the hassle of changing display boards each time a new product enter the market
- Keep your customer informed about the latest updates happening
- Digital standee for
- Keeping customers engaged with your brand.
- Navigating their attention towards your best selling products.
- Making your retail store physically and virtually accessible.
- Digital ticker boards to
- Display the latest information by utilising minimum space and other resources
- Inform the customer about the most important news happening at present.
What will D’Art bring to the table that will support you in achieving your business goals?
- Pan India Presence
D'Art has established its presence across all the states and union territories of India. Capturing both urban centres and rural areas.
- Single point of support
We have a full-fledged team at D’Art that will handle everything for you, from designing to implementation. This will eliminate the hassle of contacting different people for different tasks as you will have a single point of contact.
- Cost and value engineering
We do not only estimate the cost but instead, we take up the responsibility to manage your budget and optimise it according to your business objectives.
- Research driven and informed decision making
With a team of highly-qualified professionals, we at D’Art focus on doing research and further decide our next steps.
- Capability to deliver 10k+ retail touch projects per year
D’Art is equipped with resources and exceptional talent due to which we are able to deliver more than 10k retail design and execution projects in a single year.
How does a digital sign board design work for retail businesses?
Smart sign boards help a retail business attract customers at the time of sale by electronically displaying content. Implementing these digital signs helps retail owners inform customers about various things and also encourages them to interact with the brand. These LED kiosk boards are strategically placed in an eye-catching manner that gets the attention of the customers and encourages them to interact.
Why should a retail business owner invest in anamorphic LED display?
Smart signage offers numerous benefits to a retail business. Including it in your store can do wonders in enhancing customer satisfaction and their overall shopping experience, attracting and retaining customers’ attention, increasing the foot traffic at your store, and increasing your business’s overall sales. By creating an immersive retail experience and improving your brand visibility, customers will easily recognise your brand. All this will help you establish a unique brand identity in the competitive market.
Will the retail business sector ever adopt the concept of LED ticker display?
Yes! Various retail businesses have already started including digital signs in their marketing strategies. These display screens make it very easy for brands to display and inform customers about necessary and updated information. These ticker boards help businesses display dynamic data according to the latest updates that catch customers’ attention and increase engagement and sales.
How does AR (augmented reality) and VR (virtual reality) affect digital signage implementation?
Users get highly attracted by interactive displays. AR and VR can fulfil this need by letting the customer’s get an immersive experience. Users can interact with digital signages present in your retail store. They can further explore the present content in a meaningful way. This will further enhance their overall experience along with leaving a long lasting effect on their minds.
What is the role of strong content strategy in digital display screen design?
It is essential to have a well-defined content strategy for digital signage systems to maximise their effectiveness. Doing this will let you ensure that the content you display is relevant, attractive, engaging, and perfectly matches the goals of your business. With a strategic content approach, you can easily maintain your brand consistency and relevancy, practice targeted messaging, and enhance the overall experience of your customers. In addition, a well-planned content strategy will enable you to deliver the right message to your target audience at the right time. All this will result in increased ROI and take your business to new heights.
