Firefox came to us with lot of question and we had to give all the answers in design. The best thing that we did, was to talk with their TG and store managers. The design problem cam out was “loosing visibility of Firefox”. BOLD 3D LOGO LIT letters on back wall – this gave them all the answers and now we are working on their store retail design presently.
TREK is another brand of FIREFOX which was also suffering from the same “loose visibility” problem. Again BOLD 3D LOGO LIT letters on back wall gave them, desired visibility.