Globally it's been observed that ATL is shrinking and brands have started spending more BTL the single reason is BTL is far more effective and does contribute more significantly. Results are quicker and changing strategy or frequent alternations are possible to fetch the best results. particularly in the Indian market, there is a huge gap that D'ART fills completely.
Either we have vendors in the market who only have production mindset for every project Or we have design agencies who only know designs as what can look good. but they are far away from technical understandings and challenges at ground level. D'ART fills this gap and allows us to play and serve clients 360-degree knowledge about BTL and how brands can minimize the budgets and does the right optimization of the project and fetches the best possible ROI.